mesrop megrabyan
footwear innovation design leader
cofounder: studio mesmel micro consultency
Design / 3D Concept



Collaborators:  Meline Katchi

TechSture was a collaboration with my partner Meline Katchi.

I was in charge of all digital creation of this project.

Texture was designed and published before my employment with Nike.

Poly model was built in Maya and texture was applied with Z-Brush using a running pressure map. Tread pattern was generating using fractal patterns that spread around the applied pressure map.

For more information on the project please visit Meline Katchi's website.

Mesrop Megrabyan
Portland, OR. USA