Design / Concept
Adidas
Raith
An internal design study to discover the core of Adidas as a brand.
![](https://freight.cargo.site/t/original/i/bf0e24f85ce149553d1e317d014cea732bb2ca7053a8ea8e77e92488644f2bd0/MESROP_ADIDAS3_Page_1_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/32a17b628c6b71e9128ccec378b19c5b430e8fca1d1745700fb52512f98dd3e4/MESROP_ADIDAS3_Page_2_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/3544d835da63f5d3401968c49241e26445bc07ec1cdb5e92d8d89b1f1ef69976/MESROP_ADIDAS3_Page_3_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/2253487addbd1e604eea8aa8c5a0115732caa2fd1764f0dc7c592b8a8bab9b50/MESROP_ADIDAS3_Page_4_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/94bb89c19da080381b2e9b1a563f2825cb586abf5d81a97f3a73b35fa57470b1/MESROP_ADIDAS3_Page_5_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/38fe60014d53ebc59e4a465251a7ab78a72cbb6d5c0d8993864b2bf8920f8b69/MESROP_ADIDAS3_Page_6_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/d9cee1f4224c1c5932f773acdfaeb3b7dff9bfd3d99f79ed5edc7de9e03523c0/MESROP_ADIDAS3_Page_7_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/d714c7a1326fa9ed0f621f013e622199486f0bf6626deb493db8e59041aabce4/MESROP_ADIDAS3_Page_8_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/da2dea9d24d1a04af528534226bb5a81ff0914536cb3580accb8f074ef82c97f/MESROP_ADIDAS3_Page_9_1340_c.jpg)
This project is a work in progress. I will be exploring form and structure.
Using a custom last, I will conduct material and foam studies to further enhance the development of a "universal sole."